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Author
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Giaglis, G. M.
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Kapoulas, A.
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Kasimati, A. E
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Lappas, G.
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Mitic, M.
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Triantafillidou, A.
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Yannas, P.
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Zamani, E. D.
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Bank marketing
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e-Politics
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eWOM
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Groundswell effect
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Microblogging
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Online social networks
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Political Marketing
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Retail banking
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Item Type
3
conferenceItem
Date
3
2012
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Εκδηλώσεις – Δραστηριότητες
Εκδηλώσεις γενικού ενδιαφέροντος
Ημερίδες/ Διημερίδες
Συνέδρια
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Insights on the Social Media Uptake by Retail Banks in the South-East Europe (Conference presentation)
Social Media Campaigning by Candidates in the 2010 Greek Municipal Elections (Conference presentation)
Response to a PR Crisis in the Age of Social Media: a Case Study Approach (Conference presentation)