Συσχέτιση του κύκλου ζωής του Τουριστικού προϊόντος και του φαινομένου AIRBNB (Master thesis)

Αϊτσίδης, Βασίλειος


The present work is an attempt to study the life cycle of the tourism product and to attempt to correlate it with the Airbnb platform. An introduction to this issue is first introduced by clarifying the key terms used in this study, such as tourism and sharing economy, which include the case of Airbnb, and then the cycle is studied in detail. product life, and becomes a more specialized in the tourist product life cycle. Subsequently, Airbnb is analyzed, as a platform, as a process and as a tourism product, focusing on its demand and supply. Finally, the conclusions of this work, and suggestions for further research and study, are listed.
Institution and School/Department of submitter: Σχολή Οικονομίας και Διοίκησης - Τμήμα Διοίκησης Οργανισμών, Μάρκετινγκ και Τουρισμού
Keywords: Κύκλος ζωής προϊόντος;Τουριστικό προϊόν;Τουρισμός;Προσφορά;Ζήτηση;Airbnb
Description: Μεταπτυχιακή εργασία - Σχολή Οικονομίας και Διοίκησης - Τμήμα Διοίκησης Οργανισμών, Μάρκετινγκ και Τουρισμού
URI: http://195.251.240.227/jspui/handle/123456789/16539
Appears in Collections:Μεταπτυχιακές Διατριβές

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