Eureka! Institutional Repository

The purpose of this dissertation is the effect of beauty on human psychology. Reference is made to the beauty standards where they exist by cultures and how they also act on their psychology and self confidence. It is pointed out how Covid 19 managed to affect the aesthe tics industry and consequently the mental health of people. Undoubtedly, make up techniques, aesthetic facial treatments, body treatments and even the colors used in the make up can raise everyone's self confidence. Especially when it comes to skin disease s where it is a little more difficult to deal with their external image but again the beautician can help improve their appearance. The very important work of aesthetic interventions in the psychology of people with problems is mentioned. In conclusion, th ere is a plethora of research proving the association of psychology with aesthetics and how the latter affects the human psychic world.