The science of marketing, a linguistic approach (Bachelor thesis)

Mparka, Vasiliki


In this survey we are going to find out the science of marketing. First of all we will work with how marketing discovered, then we will have to work out with evolution of marketing and then with the references about it. Then we will study about the categories of it, traditional and modern marketing and then about his objectives. Finally, we will study the marketing in Greece.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων
Keywords: marketing;consumers;products;promotion;pricing;wholesalers
Description: Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων , 2021 (α/α 12489)
URI: http://195.251.240.227/jspui/handle/123456789/15933
Item type: bachelorThesis
General Description / Additional Comments: Πτυχιακή Εργασία
Submission Date: 2023-08-25T12:03:25Z
Item language: en
Item access scheme: free
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων
Publication date: 2021-02-09
Bibliographic citation: Μπάρκα, Β. (2021).The science of marketing, a linguistic approach. (Πτυχιακή εργασία). Διεθνές Πανεπιστήμιο Ελλάδος
Abstract: In this survey we are going to find out the science of marketing. First of all we will work with how marketing discovered, then we will have to work out with evolution of marketing and then with the references about it. Then we will study about the categories of it, traditional and modern marketing and then about his objectives. Finally, we will study the marketing in Greece.
Advisor name: Giouris, Theodore
Examining committee: Giouris, Theodore
Publishing department/division: Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων
Publishing institution: ihu
Number of pages: 19
Appears in Collections:Πτυχιακές Εργασίες

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