Οι προτιμήσεις των καταναλωτών για τα ενδύματα (casual,εσώρουχα) από τις λαϊκές αγορές του Δήμου Ευόσμου – Κορδελιού (Bachelor thesis)

Καρασαρίδου, Αλίκη/ Περσίδου, Μαριάννα


Τhis thesis investigates the preferences and the purchasing behavior of the inhabitants to the municipality of Evosmos - Kordelio regarding the domestic and imported clothes found on the benches of the country markets of the region. The literature review consists of three chapters. In the first chapter of the survey a general reference is presented for the textile industry, the clothing industry and the country markets. More specifically, data related to the aforementioned industries are reported in the Greek and global markets and various data regarding the country markets. The second chapter presents the impact of the economic crisis on clothing and textile industry. Then the consequences that exist in the country markets are presented and ends with two subdivisions where one outlines the Greek imports of clothing and from which countries the clothes come from while the second contains the course of Greek exports lately. The third and final chapter of this paper studies the Greek economy in the field of country markets generally in which presented the characteristics of the one, the nowadays shopping, the supply and the demand during economical crisis, consumers preferences and the factors that affect in their buying behavior. Closing to the end of the chapter, there is an economic forecast for the next two years in this area and some problems and obstacles encountered by the professionals of the country markets.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων-πρώην Τμήμα Εμπορίας και Διαφήμισης
Subject classification: Consumer behavior
Καταναλωτική συμπεριφορά
Municipality of Kordelio - Evosmos (Thessaloniki, Greece)
Δήμος Κορδελιού - Ευόσμου (Θεσσαλονίκη, Ελλάδα)
Markets--Greece--Thessaloniki
Αγορές--Ελλάδα--Θεσσαλονίκη
Clothing trade
Εμπόριο ενδυμάτων
Keywords: προτιμήσεις;καταναλωτές;αγοραστική συμπεριφορά;ενδύματα;λαϊκές αγορές;Δήμος Ευόσμου–Κορδελιού;preferences;consumers;buying behavior;clothing;country markets;Municipality of Evosmos-Kordeliou;Θεσσαλονίκη;Thessaloniki
Description: Πτυχιακή εργασία – Σχολή Διοίκησης και Οικονομίας – Τμήμα Διοίκησης Επιχειρήσεων, πρώην Τμήμα Εμπορίας και Διαφήμισης,2018 α.α 9511
URI: http://195.251.240.227/jspui/handle/123456789/15222
Appears in Collections:(πρωην) Τμήμα Εμπορίας & Διαφήμισης

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