A linquistic approach to D and M's business (Bachelor thesis)

Κωσταντινέλης, Κωσταντινός/ Μπαχτσεβανοπουλός, Ελευθέριος

D&M partnership is an advertising company that aspires to consolidate and grow in the industry. Its target is companies that want to be promoted through a new, innovative service that D&M introduces to advertising. This is a web–based advertising of interested companies – customers. Specifically, through an interactive and virtual environment, the natural (internal and external) company environment as well as the full range of their products, highlighting their characteristics, will be represented. In this way, consumers will have the opportunity to visit companies from the comfort of their home. In addition, they will be able to create their “virtual self” in this interactive site and visit hotels and other service companies in order to try out the services offered by companies before choosing them for their purchases. In addition, consumers will be able to place their orders directly as they will be able to visit the company, see the full range of their products and make their choice having a clear image of the products they are interested in which will be delivered to them via courier. In the hands of D&M, this innovation is an important weapon, and will, also, based on traditional forms of advertising with inscriptions of materials (signs, ashtrays etc.). The legal form of D&M is a general partnership with four (4) shareholders contributing with their funds to the initial funding. It is also based on the necessary lending by banks and Manpower Employment Organization (OAED) (support for new entrepreneurship). Lastly, D&M's characteristic feature is the presence of bioclimatic construction in its building based on Kanalaki in Preveza, respecting employees, environment and the local community.
Alternative title / Subtitle: Αdvertising agency partnership company
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Λογιστικής και Χρηματοοικονομικής
Keywords: D and M's business;Linquistic approach;Products;Services Description;Advantages;Expansion Opportunities Forecasts
Description: Πτυχιακή εργασία - Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής, 2019 (α/α 11433)
Appears in Collections:Πτυχιακές Εργασίες

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