Μάρκετινγκ ανώτατων εκπαιδευτικών ιδρυμάτων : διερεύνηση των κριτηρίων επιλογής μεταπτυχιακών προγραμμάτων από τους/τις φοιτητές/τριες (Master thesis)
Γιόντζη, Όλγα
The purpose of this study is to investigate the criteria for the selection of postgraduate
programs by students. In particular, it sought to identify both the characteristics of higher
education institutions and the elements of postgraduate programs that are primarily taken
into account by postgraduate students. In addition, they sought to identify the groups and
individuals most affected by the postgraduate student in the process of selecting their
postgraduate program, as well as the means of collecting information that contributes to
their selection. The survey was carried out using an improvised structured questionnaire
with closed-ended questions, which was completed by 114 individuals. Subsequently, the
results were analyzed with the help of the statistical program spss The results of the
statistical analysis showed the following: (1) the postgraduate program selection criterion
was mainly the tuition fees and the possibility of distance monitoring, (2) the prospective
students mainly carry out the postgraduate program because it is a standard qualification
of the new reality (3) postgraduate students seek information from the institution's website
and also (4) postgraduate students are influenced by teachers but also by family and
friendly environment (5) suggest improvement of teaching material in postgraduate
programs.
Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας/ Τμήμα Διοίκησης & Οργάνωσης Εκπαιδευτικών Μονάδων |
Subject classification: | Εκπαίδευση, Ανώτερη -- Μάρκετινγκ Education, Higher -- Marketing Πανεπιστήμια -- Μεταπτυχιακές σπουδές Universities and colleges -- Graduate work Εκπαίδευση, Ανώτερη -- Προγράμματα σπουδών Education, Higher -- Curricula |
Keywords: | Μάρκετινγκ;Marketing;Ανώτατο Εκπαιδευτικό Ίδρυμα;Higher Education Institution;Μεταπτυχιακά προγράμματα;Postgraduate programs;Φοιτητές/τριες;Students;Κριτήρια επιλογής;Selection criteria |
Description: | Μεταπτυχιακή εργασία - Σχολή Διοίκησης και Οικονομίας - Τμήμα Διοίκησης και Οργάνωσης Εκπαιδευτικών Μονάδων, 2019 (α/α 11400) |
URI: | http://195.251.240.227/jspui/handle/123456789/14618 |
Appears in Collections: | Μεταπτυχιακές Διατριβές |
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File | Description | Size | Format | |
---|---|---|---|---|
Giontzi.pdf | 1.5 MB | Adobe PDF | View/Open |
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