Μάρκετινγκ ανώτατων εκπαιδευτικών ιδρυμάτων : διερεύνηση των κριτηρίων επιλογής μεταπτυχιακών προγραμμάτων από τους/τις φοιτητές/τριες (Master thesis)

Γιόντζη, Όλγα


The purpose of this study is to investigate the criteria for the selection of postgraduate programs by students. In particular, it sought to identify both the characteristics of higher education institutions and the elements of postgraduate programs that are primarily taken into account by postgraduate students. In addition, they sought to identify the groups and individuals most affected by the postgraduate student in the process of selecting their postgraduate program, as well as the means of collecting information that contributes to their selection. The survey was carried out using an improvised structured questionnaire with closed-ended questions, which was completed by 114 individuals. Subsequently, the results were analyzed with the help of the statistical program spss The results of the statistical analysis showed the following: (1) the postgraduate program selection criterion was mainly the tuition fees and the possibility of distance monitoring, (2) the prospective students mainly carry out the postgraduate program because it is a standard qualification of the new reality (3) postgraduate students seek information from the institution's website and also (4) postgraduate students are influenced by teachers but also by family and friendly environment (5) suggest improvement of teaching material in postgraduate programs.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας/ Τμήμα Διοίκησης & Οργάνωσης Εκπαιδευτικών Μονάδων
Subject classification: Εκπαίδευση, Ανώτερη -- Μάρκετινγκ
Education, Higher -- Marketing
Πανεπιστήμια -- Μεταπτυχιακές σπουδές
Universities and colleges -- Graduate work
Εκπαίδευση, Ανώτερη -- Προγράμματα σπουδών
Education, Higher -- Curricula
Keywords: Μάρκετινγκ;Marketing;Ανώτατο Εκπαιδευτικό Ίδρυμα;Higher Education Institution;Μεταπτυχιακά προγράμματα;Postgraduate programs;Φοιτητές/τριες;Students;Κριτήρια επιλογής;Selection criteria
Description: Μεταπτυχιακή εργασία - Σχολή Διοίκησης και Οικονομίας - Τμήμα Διοίκησης και Οργάνωσης Εκπαιδευτικών Μονάδων, 2019 (α/α 11400)
URI: http://195.251.240.227/jspui/handle/123456789/14618
Appears in Collections:Μεταπτυχιακές Διατριβές

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