E-Commerce in Greece and its Impact on Greek SMEs (Small and Medium Enterprises) (Bachelor thesis)

Βλάχου, Γαρυφαλλιά/ Κασπαρίδου, Ελένη

The assignment examines the rise and the impact of E-Commerce on Greece and Greek SMEs (Small and Medium Enterprises). It starts with a brief history of E-Commerce worldwide and specifically for Greece. Then, it shows the impact of E-Commerce for SMEs and how it help them to develop beyond national borders and expand to other markets. More definitions are given on the next chapter about digital marketplaces. The last chapter is referring to current customer trends in Greece and possible insights for future research.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας-Τμήμα Λογιστικής
Keywords: E-Commerce;Greece;Enterprises;Digital Marketplaces
Description: Πτυχιακή εργασία - ΣΔΟ - Τμήμα Λογιστικής, 2019 (α/α 10919)
Appears in Collections:Πτυχιακές Εργασίες

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