eCommerce and eMarketing (Bachelor thesis)

Γκουνάκης, Παρασκευάς

The reasons for a business to adopt e-business are economic, social and technological. Embracing it, requires some steps to be methodically followed, based on its principles, in order to correctly design the model to be created. The model examined in this thesis, the online store, must be designed with a plan based on thegoals set by the business and examine separately all the elements that make it up, such as the electronic name, the design of the user interface, the payment methods, the security and connection to the physical store to coexist in harmony. Attracting consumers to the business website consists of marketing actions that need to be made so that they are easily accessible and can be easily presented to the right internet users. Regular and methodical audit of the data collected from the traffic and sales performance of the website can improve all areas.
Institution and School/Department of submitter: Σχολή Διοίκησης & Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Subject classification: Electronic commerce
Ηλεκτρονικό εμπόριο
Internet marketing
Διαδικτυακό μάρκετινγκ
Keywords: Ηλεκτρονικό εμπόριο;Ηλεκτρονικό επιχειρείν;Ηλεκτρονικό μάρκετινγκ;e- Business;e -Commerce;e- Marketing
Description: Πτυχιακή εργασία - Σχολή Διοίκησης & Οικονομίας – Τμήμα Διοίκησης Επιχειρήσεων, 2017 α.α.8915
Appears in Collections:(πρωην) Τμήμα Εμπορίας & Διαφήμισης

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