Τουρισμός και θεματικά πάρκα: Οργάνωση marketing και βελτίωση. Προοπτικές στην Ελλάδα (Bachelor thesis)
Επιδέξιου, Ευαγγελία
The growth of the industry Leisure Parks comes to add new data in the activities of entertainment in the European domain, being simultaneously continuation of significances of "green tourism" and ''return in nature”. In USA, industry of Theme Parks began developing in 1995 from which the most famous is Disneyland. most famous is Disneyland. Comparatively with the other countries, Greece has characteristically delayed in the growth of Theme Parks, as only past few years emerges some interest for the growth of Leisure parks, whic some interest for the growth of Leisure parks, which not only constitute source of employment but at the same time projection and promotion of tourism industry but at the same time projection and promotion of tourism industry. Both the central authority and the local self -government began to show interest in this new industry of government began to show interest in this new industry of government began to show interest in this new industry of recreation and many times over they are directly invoiced since the social - economic repercussions, so much in country as regional level, are significant. The operation of Theme Parks is connected with the sense of sustainable growth as they have direct with th eprotection of environment and the ecosystem due to the character of the investment and the relative equipment. The existence of a Theme Park enriches tourist potential of a region and strengthens the Brand name, equally in national and international level.
Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας . Τμήμα Τουριστικών Επιχειρήσεων. |
Keywords: | Τουρισμός;Θεματικά Πάρκα;Εναλλακτικός τουρισμός;Οργάνωση Μάρκετνγκ;Βελτίωση;Προοπτικές στην Ελλάδα;Theme parks;Leisure parks;Bussiness model;Attraction |
Description: | Πτυχιακή εργασία -- Σχολή Οικονομίας και Διοίκησης -- Τμήμα Τουριστικών Επιχειρήσεων, 2019 (α/α 10784) |
URI: | http://195.251.240.227/jspui/handle/123456789/13952 |
Appears in Collections: | Κατεύθυνση Διοίκησης Τουριστικών Επιχειρήσεων |
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File | Description | Size | Format | |
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Epidexiou_Evangelia.pdf | 3.99 MB | Adobe PDF | View/Open |
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