E-word of mouth ή viral marketing (Bachelor thesis)

Αναστασίου, Ζωή/ Ντινώρη, Ελένη

In our thesis topic we will analyze the Word of Mouth marketing and its evolution as E-Word of Mouth marketing or otherwise Viral marketing (Viral Marketing). Tools of marketing that occurred in the last century as an extension of the discovery of social media. Through a primary research and using secondary data will observe consumer’s behavior and how it is affected by the use of the Internet and Social Media, and the performance of E-Word of Mouth marketing to business strategy.
Institution and School/Department of submitter: Διοίκηση & Οικονομία - Διοίκηση Επιχειρήσεων / Μάρκετινγκ
Subject classification: Viral marketing
Ιογενές μάρκετινγκ
Social media -- Marketing
Μέσα κοινωνικής δικτύωσης -- Μάρκετινγκ
Word-of-mouth advertising
Διαφήμιση από στόμα σε στόμα
Keywords: Word of Mouth;E-Word of Mouth;Viral marketing;Social Media
Description: πτυχιακή εργασία -- ΣΔΟ -- Εμπορίας & Διαφήμισης, 2016 (α/α8185)
Appears in Collections:Κατεύθυνση Μαρκετινγκ

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