A Lingyistic approach to marketing communications (Bachelor thesis)

Δημητρίου, Ευάγγελος


The purpose of this paper is to explore the meaning, usefulness and practices of marketing communications. The paper is divided into two main parts, which are too divided into other categories.The first part is more of a theoretical getting the reader to know about the history of marketing, and defining the meaning of marketing. It also mentions some of the most commonly used types of marketing, especially nowadays. Purposes of part one 1)Theoretical and Historical understanding of Marketing Communications 2) The importance of marketing either as wide concept or as a specific concept in a firm. The second part is more practical, specific and is consisted of two main parts. The first one refers to the role of marketing in a firm and the second one is a more specific approach. The internal marketing department in a firm its constitution and its targets. Purposes. 1) Understanding of marketing’s practical uses in a firm 2) How an internal marketing department works 3) How the theory and history is put into practice
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας/Τμήμα Λογιστικής και Χρηματοοικονομικής
Subject classification: Μάρκετινγκ
Μάρκετινγκ -- Σχεδιασμός
Marketing
Marketing -- Planning
Keywords: Μάρκετινγκ;Σχεδιασμός;Επικοινωνίες μάρκετινγκ;Marketing;Planning;Μarketing communications
Description: Πτυχιακή εργασία--Σχολή Διοίκησης και Οικονομίας-- Τμήμα Λογιστικής και Χρηματοοικονομικής,2015--7235
URI: http://195.251.240.227/jspui/handle/123456789/12840
Item type: bachelorThesis
Subject classification: Μάρκετινγκ
Μάρκετινγκ -- Σχεδιασμός
Marketing
Marketing -- Planning
Item language: en
Item access scheme: account
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας/Τμήμα Λογιστικής και Χρηματοοικονομικής
Publication date: 2015-11-04
Bibliographic citation: «Δημητρίου Ευάγγελος », «A Lingyistic approach to marketing communications», «Σχολή Διοίκησης και Οικονομίας /Τμήμα Λογιστικής και Χρηματοοικονομικής», «Τ.Ε.Ι. Θεσσαλονίκης», «2015».
Abstract: The purpose of this paper is to explore the meaning, usefulness and practices of marketing communications. The paper is divided into two main parts, which are too divided into other categories.The first part is more of a theoretical getting the reader to know about the history of marketing, and defining the meaning of marketing. It also mentions some of the most commonly used types of marketing, especially nowadays. Purposes of part one 1)Theoretical and Historical understanding of Marketing Communications 2) The importance of marketing either as wide concept or as a specific concept in a firm. The second part is more practical, specific and is consisted of two main parts. The first one refers to the role of marketing in a firm and the second one is a more specific approach. The internal marketing department in a firm its constitution and its targets. Purposes. 1) Understanding of marketing’s practical uses in a firm 2) How an internal marketing department works 3) How the theory and history is put into practice
Table of contents: Introduction 3 Part 1 4 The Definition Of Marketing 4 History Of Marketing 7 Types Of Marketing 9 Part 2 13 The Role Of Marketing In A Firm 13 Marketing Strategies 16 The Marketing Department 20 Conclusion/Summary 25 References 26
Advisor name: Γκιούρης , Θεόδωρος
Examining committee: Γκιούρης, Θεόδωρος
Publishing department/division: «Σχολή Διοίκησης και Οικονομίας». «Τμήμα Λογιστικής και Χρηματοοικονομικής».
Publishing institution: teithe
Number of pages: 26 σ.
Appears in Collections:Πτυχιακές Εργασίες

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