Contemporary Trends in Promoting Tourism Destinations: Restructuring the Destination Marketing Organization (DMO) (Conference presentation)
Kilipiris, F./ Dermetzopoulos, A./ Κιλιπίρης, Φώτης/ Δερμεντζόπουλος, Α.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kilipiris, F. | en |
| dc.contributor.author | Dermetzopoulos, A. | en |
| dc.contributor.other | Κιλιπίρης, Φώτης | el |
| dc.contributor.other | Δερμεντζόπουλος, Α. | el |
| dc.date.accessioned | 2016-06-15T17:00:15Z | - |
| dc.date.available | 2016-06-15T17:00:15Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1280 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 461Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Destination Marketing Organization (DMO) | en |
| dc.subject | Local stakeholder | en |
| dc.subject | Tourism destination | en |
| dc.subject | Tourism development and marketing | en |
| dc.subject | Προορισμός οργανισμού μάρκετινγκ | el |
| dc.subject | Τοπική ενδιαφερομένων | el |
| dc.subject | Τουριστικός προορισμός | el |
| dc.subject | Τουριστική ανάπτυξη και το μάρκετινγκ | el |
| dc.title | Contemporary Trends in Promoting Tourism Destinations: Restructuring the Destination Marketing Organization (DMO) | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-15T17:01:15Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Kilipiris, F., & Dermetzopoulos, A.., 2012, 'Contemporary Trends in Promoting Tourism Destinations: Restructuring the Destination Marketing Organization (DMO)', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 645-650. | en |
| heal.abstract | Destination Marketing Organizations (DMOs), an evolution of Convention and Visitor Bureaus (CVBs), today acts “as a coordinating entity, bringing together diverse community stakeholders to attract visitors to their area” (Gehrisch, 2005). The World Tourism Organization (WTO) assigns three different types of DMOs: Those that serve a specific geographical area like a county or a city (Local DMO), those that serve a rather greater geographical area (Regional DMO) and those that serve on a national level, mostly known as National Tourism Organization (NTO) or National Tourism Authority (NTA) (WTO, 2007). A contemporary trend is that a DMO today can serve as an umbrella that covers a variety of tourism promotion entities. Those can be Community, Municipal and Regional tourism organizations, National tourism organizations, even businesses that have a direct or indirect relationship with tourism activity like Chambers of Commerce, local professional interest groups and organizations even environmental protection non government organizations. Strategically, DMOs serve as a tool for promoting -in long terms- the development and marketing of a tourism destination. The paper finally examines the new trends and changes taking place on organizational level in a traditional DMO focusing on governance on funding. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kilipiris_Dermetzopoulos_Contemporary_Trends_in_Promoting_Tourism.pdf | 461.51 kB | Adobe PDF | View/Open |
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