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A Linguistic Approach to eMarketing (Bachelor thesis)

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Institution and School/Department of submitter:	Σχολή Διοίκηση Οικονομίας Τμήμα Λογιστική και Χρηματοοικονομικής
Subject classification:	Διαδικτυακό μάρκετινγκ. Βασικά στοιχεία για το ηλεκτρονικό μάρκετινγκ Internet marketing. E-marketing essentials
Keywords:	Ηλεκτρονικό μάρκετινγκ;Διαφήμιση στο Διαδίκτυο;Μάρκετινγκ;eMarketing;Online Advertising;Marketing
Description:	Πτυχιακή εργασία--Σχολή Διοίκηση Οικονομίας--Τμήμα Λογιστική και Χρηματοοικονομικής,2015--7287
URI:	http://195.251.240.227/jspui/handle/123456789/12747
Table of contents:	Contents Chapter 1: Introduction to eMarketing.......................................................................................................7 1.1 Introduction.....................................................................................................................................7 1.2 It's All about Being Online..............................................................................................................7 1.3 The Future of Internet Marketing....................................................................................................7 1.4 Consumer Control...........................................................................................................................7 1.5 Always on the Move........................................................................................................................7 1.6 Online equivalents of traditional techniques...................................................................................8 Chapter 2: Online Advertising...................................................................................................................9 2.1 What is Online Advertising?...........................................................................................................9 2.2 New vs Old Media...........................................................................................................................9 2.3 Online Advertising: Free vs Paid...................................................................................................10 2.4 Online Advertising: Paid vs Organic.............................................................................................10 2.5 PPC................................................................................................................................................10 2.6 Facebook Ads................................................................................................................................10 2.7 Banner Ads: The Reason People Installed AdBlockers.................................................................10 Chapter 3: Social Media...........................................................................................................................11 3.1 Introduction to Social Media.........................................................................................................11 3.2 The Differencies between Traditional and Social Media..............................................................11 3.3 Types of Social Media...................................................................................................................12 3.3.1 Social Networks.....................................................................................................................12 3.3.2 Forums...................................................................................................................................12 3.3.3 Blogs......................................................................................................................................12 3.3.4 Aggreagator............................................................................................................................12 3.4 What is Social Networking?..........................................................................................................13 3.5 Benefits and Risks of Social Media Marketing.............................................................................13 3.6 Biulding Your Community............................................................................................................14 3.7 Social Networking Personalities...................................................................................................14 Chapter4: Search Engine Marketing........................................................................................................16 4.1 What is Search Engine Marketing?...............................................................................................16 4.2 Search Engine Optimization..........................................................................................................16 4.3 Evolution of Search Engine Optimization.....................................................................................17 4.4 Keyword Research........................................................................................................................17 Chapter 5: E-mail Marketing...................................................................................................................18 5.1 Introduction to E-mail Marketing – What is E-mail Marketing?..................................................18 5.2 Why sending E-mails as a Marketing technique?.........................................................................18 5.3 Nine Steps to Executing an E-mail Campaign .............................................................................19 5.4 Drawbacks of E-mail Marketing...................................................................................................19 5.5 Applications...................................................................................................................................19 Chapter6: Website Development..............................................................................................................20 6.1 The importance of Website Development.....................................................................................20 6.2 Design............................................................................................................................................20 6.2 Search Engine Visibillity...............................................................................................................20 6.2.1 Labeling Things Correctly ....................................................................................................20 6.2.2 URLs .....................................................................................................................................21 5 6.2.3 Comparison of URLs for a Product ......................................................................................21 6.2.4 Alt Tags .................................................................................................................................21 6.2.5 Title Attributes ......................................................................................................................21 6.2.6 Title Tags ...............................................................................................................................21 6.3 Usabillity.......................................................................................................................................21 6.4 Target group / target market..........................................................................................................21 6.5 A Website is the center of Marketing Strategy..............................................................................22 Chapter 7: Viral Marketing......................................................................................................................23 7.1 Word of Mouth..............................................................................................................................23 7.2 How Viral Marketing Works?........................................................................................................23 7.3 Types of Viral Marketing...............................................................................................................23 7.3.1 Organic Viral Marketing........................................................................................................23 7.3.2 Amplified Viral Marketing....................................................................................................24 Chapter 8: Online Copywriting................................................................................................................25 8.1. Online Copywriting Importance...................................................................................................25 8.1.1 Writing for the Web...............................................................................................................25 8.2 Copywriting for Search Engine Optimization...............................................................................25 8.2.1 Page URLs.............................................................................................................................25 8.2.2 Page Title...............................................................................................................................26 8.2.3 Meta Description...................................................................................................................26 8.2.4 Meta Keywords......................................................................................................................26 8.2.5 Headings & Subheadings......................................................................................................26 8.2.6 Page Copy..............................................................................................................................26 Chapter 9: eMarketing Strategy...............................................................................................................27 9.1 What is eMarketing Strategy?.......................................................................................................27 9.2 Customer-Centric Marketing.........................................................................................................27 9.2.1 Products.................................................................................................................................27 9.2.2 Price.......................................................................................................................................27 9.2.3 Placement...............................................................................................................................27 9.2.4 Promotion..............................................................................................................................27 9.3 eMarketing & Marketing...............................................................................................................28 9.4 Developing a Marketing Plan........................................................................................................28 9.5 Conclusion – eMarketing Results..................................................................................................30 References................................................................................................................................................31
Appears in Collections:	Πτυχιακές Εργασίες

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