Tourism Property Acquisition in South Africa: A Marketing Perspective (Conference presentation)
Snyman, A./ Soteriades, M./ Σωτηριάδης, Μ.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Snyman, A. | en |
| dc.contributor.author | Soteriades, M. | en |
| dc.contributor.other | Σωτηριάδης, Μ. | el |
| dc.date.accessioned | 2016-06-15T13:05:27Z | - |
| dc.date.available | 2016-06-15T13:05:27Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1273 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 472Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Tourism property | en |
| dc.subject | Behaviour and decision making | en |
| dc.subject | Determining factors | en |
| dc.subject | Destination marketing | en |
| dc.subject | South Africa | en |
| dc.subject | Ιδιοκτησία τουρισμού | el |
| dc.subject | Συμπεριφορά και λήψη αποφάσεων | el |
| dc.subject | Καθοριστικοί παράγοντες | el |
| dc.subject | Μάρκετινγκ προορισμού | el |
| dc.subject | Νότια Αφρική | el |
| dc.title | Tourism Property Acquisition in South Africa: A Marketing Perspective | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-15T13:06:27Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Snyman, A. &Soteriades, M., 2012, 'Tourism Property Acquisition in South Africa: A Marketing Perspective', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 595-600. | en |
| heal.abstract | In the current context of a highly competitive tourism environment, it is increasingly significant to attract alternative and supplementary target segments contributing to diversify and reinforce tourism activity of a destination. This is probably more attractive task for South Africa, a globally emerging destination. The aim of this paper is to explore the crucial factors influencing behaviour of individuals purchasing tourism property in South Africa. From a destination perspective, this analysis is very important in successfully attracting and sustaining property owners. A survey using the method of quantitative research by means of a questionnaire has been conducted to real estate agencies in South Africa. The statistical data were analysed by SPSS and a factor analysis has been performed. Research findings indicated five factors to be crucial from a marketing perspective, namely: country’s perception and infrastructure, government policy, economy, competitiveness and natural resources / environment. The present study allows for gaining understanding on the behaviour and decision making of foreigners willing to acquire tourism properties in a destination. Marketing implications are also discussed. Study’s findings suggest that destination marketers have to focus on specific issues, consider this segment as a challenge and promising, and incorporate this component in marketing planning. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Snyman_Soteriades_Tourism_Property_Acquisition_in_South.pdf | 472.46 kB | Adobe PDF | View/Open |
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