Young People’s Preferences towards Organic Apparel (Conference presentation)
Salavati, V./ Σαλβάτη, Β.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Salavati, V. | en |
| dc.contributor.other | Σαλβάτη, Β. | - |
| dc.date.accessioned | 2016-06-14T09:55:43Z | - |
| dc.date.available | 2016-06-14T09:55:43Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1265 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 516kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Environmental marketing | en |
| dc.subject | Fashion marketing | en |
| dc.subject | Organic apparel | en |
| dc.subject | Οικολογικό μάρκετινγκ | el |
| dc.subject | Μάρκετινγκ μόδας | el |
| dc.subject | Οργανικά Ενδύματα | el |
| dc.title | Young People’s Preferences towards Organic Apparel | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-14T09:56:43Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Salavati, V., 2012, 'Young People’s Preferences towards Organic Apparel', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 542-548 | en |
| heal.abstract | As the conversation regarding the environmental impact of apparel industry is growing nowadays, the ecological practices of companies have become more important in marketing strategies (Kim et al., 1998). In addition, business opportunities for companies wishing to produce eco-friendly products have been created (Gam, 2011). This research aims to examine empirically the preferences of young people for the attributes that make-up an organic blouse, which is the most representative example of the existing organic apparel items. The object of this research is to provide an insight into the preferences of various segments of young people regarding an organic blouse as well as their potential to purchase organic apparel. So, the identification of segment with the highest potential to purchase organic apparel as well as the most optimal product design of organic apparel are attempted. Based on the results, the conceptual model of the research is validated and the segment with the highest purchase intention towards organic apparel is the segment which indicated the highest perceived consumer effectiveness. This significant knowledge could help the companies which sell or try to sell organic apparel to identify their potential consumers and design their promotion campaign. The greatest opportunity was created for Fashion brands as the great majority of respondents prefer an organic blouse branded by Fashion brands. | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Salavati_Young_People’s_Preferences_towards_Organic.pdf | 515.21 kB | Adobe PDF | View/Open |
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