Measuring the Effectiveness of Group Buying Coupons (Conference presentation)

Christopoulou, I./ Apostolatos, T./ Drossos, D./ Kokkinaki, F./ Χριστοπούλου, Ειρήνη/ Αποστολάτος, Θοδωρής/ Δρόσος, Δημήτριος/ Κοκκινάκη, Φλώρα


Full metadata record
DC FieldValueLanguage
dc.contributor.authorChristopoulou, I.en
dc.contributor.authorApostolatos, T.en
dc.contributor.authorDrossos, D.en
dc.contributor.authorKokkinaki, F.en
dc.contributor.otherΧριστοπούλου, Ειρήνη-
dc.contributor.otherΑποστολάτος, Θοδωρής-
dc.contributor.otherΔρόσος, Δημήτριος-
dc.contributor.otherΚοκκινάκη, Φλώρα-
dc.date.accessioned2016-06-13T10:15:53Z-
dc.date.available2016-06-13T10:15:53Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1253-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.format.extent451 kb-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectCouponsen
dc.subjectEffectivenessen
dc.subjectGroup buyingen
dc.subjectAdvertisingen
dc.subjectΚουπόνιαel
dc.subjectΑποτελεσματικότηταel
dc.subjectΟμαδική αγοράel
dc.subjectΔιαφημίζωel
dc.titleMeasuring the Effectiveness of Group Buying Couponsen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-06-13T10:16:53Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationChristopoulou, I., Apostolatos, T., Drossos, D. & Kokkinaki, F., 2012, 'Measuring the Effectiveness of Group Buying Coupons', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 461-467en
heal.abstractThe objective of this research is to identify factors that lead to e-coupons sales. Our study uses a model of combined factors which are classified under four main categories: website, e-coupon price, promotional message characteristics and product involvement. 596 e-coupons from the most popular Greek websites offering e-coupons were analyzed through content analysis. Results indicate that six factors, namely website reputation, page rank, e-coupon price, product involvement, e-coupon description and duration, have a direct effect on e-coupons sales. Managerial implications, limitations and future research paths are also discussed.en
heal.publisherBucks New Universityen
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

Files in This Item:
File Description SizeFormat 
Christopoulou_Apostolatos_Drossos_Kokkinaki_Measuring_the_Effectiveness_of_Group.pdf450.12 kBAdobe PDFView/Open



 Please use this identifier to cite or link to this item:
http://195.251.240.227/jspui/handle/123456789/1253
  This item is a favorite for 0 people.

This item is licensed under a Creative Commons License Creative Commons