Social Media Campaigning by Candidates in the 2010 Greek Municipal Elections (Conference presentation)
Lappas, G./ Triantafillidou, A./ Yannas, P./ Λάππας, Γ./ Τριανταφυλλίδου, Α./ Γιαννάς, Π.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lappas, G. | en |
| dc.contributor.author | Triantafillidou, A. | en |
| dc.contributor.author | Yannas, P. | en |
| dc.contributor.other | Λάππας, Γ. | el |
| dc.contributor.other | Τριανταφυλλίδου, Α. | el |
| dc.contributor.other | Γιαννάς, Π. | el |
| dc.date.accessioned | 2016-06-01T21:08:38Z | - |
| dc.date.available | 2016-06-01T21:08:38Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1244 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 456Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Social Media Marketing | en |
| dc.subject | Political Marketing | en |
| dc.subject | e-Politics | en |
| dc.subject | Web 2.0 | en |
| dc.subject | Social Informatics | en |
| dc.subject | Μάρκετινγκ κοινωνικών δικτύων | el |
| dc.subject | Πολιτικό μάρκετινγκ | el |
| dc.subject | Κοινωνική πληροφορική | el |
| dc.title | Social Media Campaigning by Candidates in the 2010 Greek Municipal Elections | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-01T21:09:38Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Lappas, G. , Triantafillidou, A. &Yannas, P., 2012, 'Social Media Campaigning by Candidates in the 2010 Greek Municipal Elections', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 413-417. | en |
| heal.abstract | Web campaigning has been an established political marketing approach used by politicians and parties in various electoral contests. The emergence of web 2.0 tools and social media offer new challenging promotional tools for politicians. The aim of the present study is to explore the use of social media by candidates for the municipality seats of the 2010 local elections. Specifically, this study investigates a) the preferences of candidates in using a mixture of various social media such as Facebook, Twitter and YouTube as well as using a website for their electoral campaign b) the urbanization factor in the use of web tools in the 2010 municipal electoral campaign (c) the influence of web campaign in the outcome results of the local municipal elections. The analysis is based on a sample of 1284 candidates who ran in the 2010 Greek local elections for the municipality seats. Our results demonstrate that a) the urbanization factor is influencing candidates to run a social media electoral campaign and b) Facebook was the leading web campaign tool in the 2010 municipal elections in Greece due to its widespread use by candidates as well as its effectiveness in the outcome of the electoral result. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Lappas_Triantafillidou_Yannas_Social_Media_Campaigning_by_Candidates.pdf | 456.99 kB | Adobe PDF | View/Open |
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