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The present Thesis constitutes the completion of my undergraduate studies in Degree of Tourism and Hospitality Management of Business Administration Department of Alexander Technological Educational Institute of Thessaloniki. These airlines were selected as they are leaders in air transport both in Europe (Lufthansa) and the Middle East (Emirates). The aim is the recording and the analysis of composition and marketing strategy each airline and the comparison of the two, aiming to highlight the best. In the first chapter is presented the air transport’s principle and development, the benefits of this both in the global economy and global tourism product, and the three major global airline alliances. The second chapter focuses on the two airlines. The composition points, which were used for analysis are: the pricing policy, the fleet, the widest range of services in-flight and ground, the network and the joint ventures, the frequent flyer program and the trademark. Then, is presented a "SWOT" analysis for each airline. Finally, in the third chapter is recorded the comparative analysis of both airlines and the conclusion of the thesis. The overall assessment of the thesis bears the "Emirates" airline to outweigh the "Lufthansa" as it has a more flexible pricing policy, more meticulous service offerings, based on excellent quality and constantly evolving, and holds a very large number of ultramodern fleet exclusively widebody with the lowest average age worldwide. Moreover, "Emirates" follows a more "targeted" strategy, while remaining independent of the three largest global airline alliances, although "Lufthansa" outweighs in number of destinations. The multicultural and restless "Emirates" is also investing heavily in the field of sponsorship at a global level, in order to promote and advertise the company, which renders its trademark as the first recognizable airline brand in the world. The continuous improvement of top products and the excessive fleet investments increase customer trust, create conditions for further development and expansion of the airline and have highlighted it for another year as the "World's Best Airline".