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Consumer Loans Communication Policy of Banks in Greece: Implications for Social Prosperity (Conference presentation)

Kotzaivazoglou, I./ Mavridis, S./ Κοτζαιβαζόγλου, Ιορδάνης/ Μαυρίδης, Σ.

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dc.contributor.authorKotzaivazoglou, I.en
dc.contributor.authorMavridis, S.en
dc.contributor.otherΚοτζαιβαζόγλου, Ιορδάνηςel
dc.contributor.otherΜαυρίδης, Σ.el
dc.date.accessioned2016-05-30T15:33:13Z-
dc.date.available2016-05-30T15:33:13Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1224-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectBusiness communicationen
dc.subjectGreek banking systemen
dc.subjectΕπιχειρηματική επικοινωνίαel
dc.subjectΕλληνικό τραπεζικό σύστημαel
dc.titleConsumer Loans Communication Policy of Banks in Greece: Implications for Social Prosperityen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-05-30T15:34:13Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationKotzaivazoglou, I. &Mavridis, S., 2012, 'Consumer Loans Communication Policy of Banks in Greece: Implications for Social Prosperity', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 284-289en
heal.abstractFor nearly a decade before the outbreak of the international economic crisis of 2008, Greek banks had been turning to consumer loans as a new market that would boost their earnings. They employed an aggressive promotional communication policy based chiefly on advertising, personal selling, promotional activities and direct marketing to persuade consumers to take out loans. This paper elaborates on the impact of communication policy of banks on the real economy and social prosperity of the Greek people drawing insights from secondary sources. The evidence shows that the high number of consumer loans made to households briefly increased bank earnings, boosted consumption and fuelled a temporary rise in personal prosperity. In the long term, however, the increase in consumer loans led to a worsening of the national economy, a decrease in social prosperity and a loss of cohesion in the social fabric. Interestingly, the banks themselves suffered from their own policy, namely the excessive promotion of consumer loans in Greek householdsen
heal.publisherBucks New Universityen
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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