Eureka! Institutional Repository

ABSTRACT Business Class (also known as the executive class or upper class) is a high quality second-class travel available on some commercial airlines and rail lines. The level of housing is higher than economy class and domestic first class but lower than international first class. However, many international airlines offer only business class as the highest level of service. As for business class passengers are usually composed of people who travel for business purposes is important for them to reach their destination relaxed to process the maximum success of their job responsibilities and to help during the journey to work or take a last look at their obligations. For this reason the airlines are in a constant competition for service before, during and after the trip. The areas to be careful there are many, the lounges before departure, the good and prompt service offered by the staff on board, comfortable seats, provision and use a variety of technology products for the entertainment during the flight The provision and quality of meals are few. Business class has a privileged position to those who prefer. The benefits of trying to meet their needs - the wishes of the passenger, giving the most comfortable seats, better food, more portability luggage also often offer free beverages, electronic devices (TV, radio, laptop, etc.) and try to cover all their needs. This work will not refer to any individual other airline will present some indicative of any alliance and will deal more with the three alliances that dominate the industry today, will use mainly the results of research conducted by questionnaire to estimate purchasing intentions and responses from the general public in upgrading of the business class. The first chapter, a brief reference to history and philosophy of business class, then the second chapter presents the services offered to passengers in business class before, during and after the trip for each airline separately. The third chapter is available questionnaire was created to export the results and conclusions on transatlantic travel and intended market fare business class. The fourth and final chapter presents the conclusions.