Communication Budget Allocation in the Greek Food Industry (Conference presentation)
Vlachvei, A./ Notta, O.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Vlachvei, A. | en |
| dc.contributor.author | Notta, O. | en |
| dc.date.accessioned | 2016-05-27T16:28:08Z | - |
| dc.date.available | 2016-05-27T16:28:08Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1211 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 480kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Advertising | en |
| dc.subject | Promotional expenses | en |
| dc.subject | Communication budget | en |
| dc.subject | Διαφημίζω | el |
| dc.subject | Έξοδα προώθησης | el |
| dc.subject | Κεφάλαιο επικοινωνίας | el |
| dc.title | Communication Budget Allocation in the Greek Food Industry | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-27T16:29:08Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Vlachvei, A. & Notta, O., 2012, 'Communication Budget Allocation in the Greek Food Industry', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 193-197. | en |
| heal.abstract | This study provides an analysis of the communication budget allocation in the Greek food industry. The purpose of this article focuses first on improving our understanding of whether the paradigm shift in budget allocation from advertising to sales promotion exists or not in case of Greek food industry, and second how communication expenses affect firms’ performance in regards to sales volume and profitability. The results show that the advertising expenses is a very small part of total communication expenses and the trend for the advertising expenses has shown a remarkable decrease while the trend for the sales promotion budgets has shown an increase that time. For the second hypothesis the results show that total communication budget would have a twofold effect on financial performance: communication intensity, as expected, is positively related to sales growth and negatively related to profitability. | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Vlachvei_Notta_Communication_Budget_Allocation_in_the.pdf | 479.79 kB | Adobe PDF | View/Open |
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