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Gender Stereotypes in Political Advertisiments: The Case of Male MP Candidates of Thessaloniki, Greece (Conference presentation)

Kotzaivazoglou, I./ Κοτζαϊβάζογλου, Ιορδάνης

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dc.contributor.authorKotzaivazoglou, I.en
dc.contributor.otherΚοτζαϊβάζογλου, Ιορδάνης-
dc.date.accessioned2016-05-27T14:59:11Z-
dc.date.available2016-05-27T14:59:11Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1206-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.format.extent508kb-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectGender stereotypesen
dc.subjectPolitical advertisementsen
dc.subjectGreek MP candidatesen
dc.subjectΦυλετικά στερεότυπαel
dc.subjectΠολιτικές διαφημίσειςel
dc.subjectΈλληνες υποψήφιοι MPel
dc.titleGender Stereotypes in Political Advertisiments: The Case of Male MP Candidates of Thessaloniki, Greeceen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-05-27T15:00:11Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationKotzaivazoglou, I., 20Gender Stereotypes in Political Advertisiments: The Case of Male MP Candidates of Thessaloniki, Greece', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 170-175.en
heal.abstractThis paper investigates gender stereotypes in printed political advertisements of male MP candidates in the first electoral district of Thessaloniki between 1993 and 2007. The study answers the following questions: (a) what is the frequency of appearance of gender stereotypes in advertisements of MP candidates? and (b) what are the changes in the frequency of appearance of these stereotypes during the investigated time span? The research was carried out in ten daily national and local newspapers. The categories of gender stereotypes were drawn from three literature streams including commercial advertising, gender stereotypes in politics, and political communication. The research questions of the study were addressed following the content analysis methodology. The results of the study showed that, as in commercial advertising, the predominant stereotype in political advertising in the investigated period was that of the successful politician. There was a definite change in the predominant stereotypes over the course of the period, with a gradual shift towards stereotypes that were closer to the new portrayals of ‘today’s man’.en
heal.publisherBucks New Universityen
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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