The Use of ARIMA Model Approach in Marketing – Application to Sales Forecasting (Conference presentation)

Juznik Rotar, L.

Sales forecasting is becoming more important in everyday businesses. Good forecasting models can increase efficiency of businesses, they are saving money on excess inventory, increase profit and serve its customers better. Sales forecasting is a crucial part of the financial planning of a business. This paper presents a forecasting technique to model quarterly sales of a departmental store using well known ARIMA model to analyze and forecast time series.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Forecasting;ARIMA model;Sales;Πρόβλεψη;Mοντέλο ΑΡΙΜΑ;Εκπώσεις
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Appears in Collections:ICCMI (2012)

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