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Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | 305 |
Total Visits per Month
October 2023 | November 2023 | December 2023 | January 2024 | February 2024 | March 2024 | April 2024 | |
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Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | 12 | 4 | 5 | 1 | 2 | 7 | 2 |
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Christofi_Vrontis_Leonidou_Cause-Related_Marketing_Success_and_Product.pdf | 28 |
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