Eureka! Institutional Repository

The paper deals with social and economic developments from the introduction of electric cars to the global market. More specifically, the issue is limited to the case of Tesla Inc. This diploma is divided into four parts. In the first part, we report and analyze the global financial crisis, from which it began, what were the reasons for its impact on the automotive industry. For the second part of the dissertation, we analyze the basic concepts of marketing, the definitions of marketing, how it is defined as a concept by many marketing professors and the marketing mix package (4p). In the third part we analyze the activity of Tesla Inc., its history, how it has evolved over the years, the company's business plan, and what is its activity in our country. In the fourth and final part of our dissertation, a sample survey was conducted using the questionnaire method. In the survey, 600 people were selected to respond to research into the possible development of electric vehicles in Greece.