Eureka! Institutional Repository

The task is “marketing a shopping mall”. The purpose of this analysis is to investigate the importance of a commercial center being displayed and creating a complete entertainment experience for the whole family and for all tastes. This paper work is divided into four parts. In the first part there is information about One Salonica shopping center, which marketing service will be thoroughly analyzed. Also, information about the location, facilities, services and the shopping center's catchment area are reported. In the second part, it is presented in detail the marketing of the previous year with events that concern visitors regardless of age. The second and third parts analyze the marketing budget and the overall footfall of the past year.