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Labelling of food is one of the key elements of food that is thought to have a significant impact on consumer behaviour. The nutritional label is defined as the label that includes all the necessary information for a product and this includes the simple nutritional elements that include the product up to its health effects and disclaimer of liability for possible side effects resulting from its use. The aim of this work is to investigate the knowledge of consumers about nutrition labeling and the effect of nutrition labeling on their consumption behavior. In the present paper the study of the effect of nutritional labelling on consumer behaviour is presented. A sample of 1200 people answered a questionnaire about nutritional labelling and it proved that knowledge of nutritional labelling affect significantly the consumer behaviour on product supply.