Το περιβάλλον του ιατρικού τουρισμού. Μελέτη περίπτωσης η Θεσσαλονίκη (Master thesis)

Μπανιώρα - Κουλάνδρου, Ξανθίππη


Increasingly in recent years, international bibliography has been concerned, as is now commonly known, with forms of tourism which contribute, in the own unique way, to the development of destinations. > One of these forms is Medical/Health Tourism, a common phenomenon on a world-wide scale. Greece has tentatively entered this sector of the market. > In this thesis/assignment, the subject of study constitutes the current environment of Medical Tourism, the existing situation in Greece, the institutional framework, the new general regulation( s) pertaining to personal data protection privacyGDPR-and a case study into the current situation of Medical/ Health Tourism in Thessaloníki. > The aim of this study is to identify the current state of Medical/Health Tourism based on evaluations arrived at by the tourists themselves and the reasons for their choice of Medical/ Health Tourism as a destination. > It concerns a primary, sample based, perigraphic study. A broad sample base of 250 respondents of medical/health tourists, who had visited the university hospital Ahepa and the Inter-Balkan hospital/clinic were surveyed in the compilation of the results. The tools used in the compilation of the results, in this case a questionnaire, included twenty pre-determined questions on a structured basis. With the help of the SPSS statistics data analysis program , we codified the results
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: ιατρικός τουρισμός;GDPR;Θεσσαλονίκη;ιατρικό ταξίδι;ιατρικές παροχές;ικανοποίηση;κόστος;ιατρικός προορισμός
Description: Μεταπτυχιακή εργασία--ΣΔΟ-Τμήμα Διοίκησης Επιχειρήσεων, 2018—9890
URI: http://195.251.240.227/jspui/handle/123456789/11565
Appears in Collections:Μεταπτυχιακές Διατριβές

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